Category Archives: Business

SEO, Search Engine

5 Best SEO Case Studies that Actually Worked in 2018

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Search Engine Optimization (SEO) is very important for every business running online.

In today’s era, almost 70% of the businesses run through their websites. Many physical stores have been shifting to their own eCommerce stores. Digital Marketing and Advertising is essential to boost your online business. It improves the number of sales effectively by investing just a few bucks in the digital marketing field.

If you are planning to get into the online business or in the digital marketing field, we have compiled a list of working SEO Case Studies to understand what is good for your website and its SEO.

5 Best SEO Case Studies That Actually Worked in 2018

1. Driving Traffic in a Localized Business

If you are running a hotel or a restaurant, then you should go through this case study. With effective steps, you can simply convert local visits to bookings. Besides this, you have to focus on other organic traffic to improve search results on the Google Search.

What you can do for your localized businesses is, technical audit to optimize website and its traffic. If possible, you can change or customize CMS of your website. When you update contents and listings regularly on your website, you will definitely see good results.

2. Increase Organic Traffic through Blogs

For medical or laboratory businesses, it is essential to attract local users. If you focus on attracting local visitors, you need to increase organic traffic by using appropriate keywords.

To increase organic traffic, you need to update your website with new blogs each day. You can post blogs relating to local industry and its questions. Don’t forget to include keywords within the content which is essential to rank well on Google’s Search Results. If you can invest a bit, you can make use of various Social Media platforms. Update relevant blogs to the audiences you are targeting which can drive more organic traffic without any efforts.

Also Read : 8 Important Facts That You Should Know Content Marketing

3. Gain local inquiries

Local businesses and service providers can make use of online listings to get hired by the needy people. People can easily find you out and hire you for the services you provide using local inquires feature. The main task of your is to rank well on the search results so that people can see your posting on the front page. You need to focus on the locations where you are providing your services and aim towards the same.

For that, you need to develop effective SEO campaigns which can attract more visitors to your listings. When you receive more inquiries, you would receive more requests from the local clients.

4. Make use of the Keywords

For online marketing, it is essential for you to focus on the right keywords. When you update your blog with latest content and useful information, you need to include the suitable Keywords. The challenge is to get a first-page ranking for four competitive keywords. If you complete this challenge, your blog will be ranked on the first page in a short period.

What you can do is post regular blogs as guest posts on various blogs. You can also use editorial link building which can also get you more visits. You can generate new ideas for building new links and that’s how you can improve ranking of your blog.

5. Make the most of the holiday seasons

You can simply increase the ROI of your company by effectively using the holiday seasons. During this season, people love to shop for various things online and if you use new strategies, the number of sales would be increased rapidly. This is also known as peak season in the digital marketing industry and most online businesses plan things out accordingly.

Conclusion

You need to focus on increasing organic traffic to your website. The more traffic you receive, the more visitors will be converted to customers. However, you need to keep your blog updated with relevant contents. Your blogs should be impressive visually which can make the new visitors stick to it. To increase ROI, you can make use of PPC Search Campaign. With this campaign, you will see up to 25% growth in the organic traffic.

Also Read : Digital Market tips for Startup and Small Business

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6 Industrial Benefits of Asset Management Software

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Organisations of all sizes and work operations today have realised the benefit of asset management software. The software allow businesses and industries to automate their operations and manage sophisticated machinery remotely thus catering to maximum safety of the workers, sustain savings, increased efficiency, improve utilisation and ensure longevity of the assets.

Physical assets, plants and machineries need to be monitored, categorised and managed accordingly. From simple copiers and transportation trucks to chemical and manufacturing plants, gone are the days of spread sheet recording and management since automation comes with frequent changes and upgrades and doing so manually increases the chance of errors and negligence.

Let’s have a look at some of the most obvious industrial benefits of asset management software.

1. Increased productivity & savings

When deployed, asset management software allows industries to manage various procedures from a remote environment and automate the usual tedious manual tasks. As a result, organisations achieve process optimisation, save costs and benefit from return on investment on all the assets against which the software has been applied. That said; it also increases asset longevity and improves equipment uptime via preventative maintenance, conditional tracking and predictive conservation.

2. Manage work requests & priorities

The software also manages work requests efficiently and allows you to prioritise the most important tasks which save cost and time. Due to the capability of direct requests submission to the system, it enables priority for incoming requests and the software then manages accordingly on the basis of urgency. With this, manual industry workers are relieved from frequent incoming calls as the software can share regular updates and working procedures digitally in real-time. All the previous and recent work thereby can be easily managed irrespective of the location and time.

3. Huge savings

Asset management software saves your precious time, compress equipment details and information of the facilities and other tangible assets through equipment database, smart filtering and eliminates paper checklist. With all that, it also complements to improved communication between different equipment and collaborated teams.

Also Read : Digital Marketing for Startups

4. Visible enhanced productivity

Reliable asset management software guarantees effective and enhanced management of product, supporting documents and various user reference guides. Given access rights, teams can remotely monitor the industrial machines as well as collaborate to ensure all procedures are streamlined. The best feature of the software is elimination of conflict between manual employees whereas automation further supports a productive and happier work culture.

5. Lower security risks

Asset management software also allows organisations to identify ambiguous and unauthorized software which as a result prevent user devices from virus attacks and machine hacking. It keeps a close check of costly damage caused by viruses, reduces time taken by IT personnel to resolve software-related issues and respond to incoming inquiries.

6. Improved services & reduced risks

Prevention against expensive and un-creative downtime, augments productivity, safety, responsiveness and reliability are a few key benefits of asset management software. The software is updated from time to time which means you get all the latest ad-ons and support critical to smooth industrial procedures and the best of automation.

Also Read : 8 Important Facts That You Should Know Content Marketing

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