Category Archives: Blogging Tips

SEO, Search Engine

5 Best SEO Case Studies that Actually Worked in 2018

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Search Engine Optimization (SEO) is very important for every business running online.

In today’s era, almost 70% of the businesses run through their websites. Many physical stores have been shifting to their own eCommerce stores. Digital Marketing and Advertising is essential to boost your online business. It improves the number of sales effectively by investing just a few bucks in the digital marketing field.

If you are planning to get into the online business or in the digital marketing field, we have compiled a list of working SEO Case Studies to understand what is good for your website and its SEO.

5 Best SEO Case Studies That Actually Worked in 2018

1. Driving Traffic in a Localized Business

If you are running a hotel or a restaurant, then you should go through this case study. With effective steps, you can simply convert local visits to bookings. Besides this, you have to focus on other organic traffic to improve search results on the Google Search.

What you can do for your localized businesses is, technical audit to optimize website and its traffic. If possible, you can change or customize CMS of your website. When you update contents and listings regularly on your website, you will definitely see good results.

2. Increase Organic Traffic through Blogs

For medical or laboratory businesses, it is essential to attract local users. If you focus on attracting local visitors, you need to increase organic traffic by using appropriate keywords.

To increase organic traffic, you need to update your website with new blogs each day. You can post blogs relating to local industry and its questions. Don’t forget to include keywords within the content which is essential to rank well on Google’s Search Results. If you can invest a bit, you can make use of various Social Media platforms. Update relevant blogs to the audiences you are targeting which can drive more organic traffic without any efforts.

Also Read : 8 Important Facts That You Should Know Content Marketing

3. Gain local inquiries

Local businesses and service providers can make use of online listings to get hired by the needy people. People can easily find you out and hire you for the services you provide using local inquires feature. The main task of your is to rank well on the search results so that people can see your posting on the front page. You need to focus on the locations where you are providing your services and aim towards the same.

For that, you need to develop effective SEO campaigns which can attract more visitors to your listings. When you receive more inquiries, you would receive more requests from the local clients.

4. Make use of the Keywords

For online marketing, it is essential for you to focus on the right keywords. When you update your blog with latest content and useful information, you need to include the suitable Keywords. The challenge is to get a first-page ranking for four competitive keywords. If you complete this challenge, your blog will be ranked on the first page in a short period.

What you can do is post regular blogs as guest posts on various blogs. You can also use editorial link building which can also get you more visits. You can generate new ideas for building new links and that’s how you can improve ranking of your blog.

5. Make the most of the holiday seasons

You can simply increase the ROI of your company by effectively using the holiday seasons. During this season, people love to shop for various things online and if you use new strategies, the number of sales would be increased rapidly. This is also known as peak season in the digital marketing industry and most online businesses plan things out accordingly.

Conclusion

You need to focus on increasing organic traffic to your website. The more traffic you receive, the more visitors will be converted to customers. However, you need to keep your blog updated with relevant contents. Your blogs should be impressive visually which can make the new visitors stick to it. To increase ROI, you can make use of PPC Search Campaign. With this campaign, you will see up to 25% growth in the organic traffic.

Also Read : Digital Market tips for Startup and Small Business

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Hosting Service Provider

Pick up Good Hosting Service Provider for your first blog ?

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How to pick Good Hosting Service to setup your first blog ?

Till now we are aware what is domain name and its various extensions. We also understand that how does a domain name works, what impact domain name has in future journey.

In this article, we will learn about the hosting, What is hosting ? How does it works ? and How to buy it ?

So, in very simple language, it is a rented accommodation for our blog website where any passing by can visit and see available contents. In another example, while passing thru the road we have seen the advertisement board place road side, anyone can pay for to the owner and place their own advertisement. The board and place will remain of the owner, as long as the services have taken, your advertisement if available to world whosoever is passing by the road.

The Hosting is very similar concept to this. You pay to the hosting companies as per plan and term you want, they will store your website contents in their servers and will be available 24*7. In other words, “Host” hosting service provider will deliver the content of your website whenever it is required by visitors.

Types of Hosting Services

There are several types of web hosting services available to host your first blog website. While signup, for the hosting service, it is important to understand the type of hosting available for your business needs. You need to consider the type of hosting basis the business needs and budget for hosting.

  • Shared Hosting
  • Dedicated Hosting
  • Collocated Hosting
What is Shared Hosting ?

In this option, Yours and several other website will connect to single server. All the software and application will be connected to share server. Shared Hosting services are good for setting up first blog, these services are affordable in price as the server cost is shared with the other website owners as well. However, these are bit slow as compared to other option but good for first blog.

What is Dedicated Hosting?
Dedicated Hosting, as the name says, there will be dedicated server which will host only your website. It is costlier as compared to other option as entire server operating cost will be born by single website owner only. However, this option will provide the faster speed for your website and required high level security all the time.
What is Collocated Hosting ?

This type of hosting use by big organisation where millions of visitors visit the website. You will need to buy your own server and keep in good host facility. You will be responsible for the server security etc and have full control on it.

How to buy the hosting services ?

Currently, there are number of hosting service providers are available in the market. There are lots of hosting companies are offering services on very low price, do not buy into it. You will need to keep the following points in your mind before finalizing the hosting services.

  • First and foremost, 100% uptime, if central server of hosting company down. It will result into website non accessible.
  • Always choose reliable services brands (you may buy the hosting plan by clicking any of the following hosting providers)
    • SiteGround.com (Recommended)
    • Hostgator.com
    • GoDaddy.com (Credit Card not mandatory)
    • Dreamhost.com

Since, you will be setting up your first blog, I would recommend that you should start with beginners hosting plan first, that is because, as number of your blog will grow, you may upgrade the plan to next level by paying additional fees to hosting service provider.

The success of blog is also depends on performance by your hosting company, hence it strongly recommended to buy hosting from reputed service providers only. Above listed hosting providers are best in providing hosting services with near to 100% uptime.

In my blog Gudtoknow.com, I am using hosting services from SiteGround.com and found services very good.

Learn how to register domain name

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How to pick up domain name for your first blog

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The most effective method to Start A Blog

Since you know why you should Blog, let us discuss how you can begin a Blog.

I’ll console focuses as we talk through this theme. So the way toward beginning a blog requires purchasing a domain name and hosting services.

I prescribe paid method over the free strategy accessible in the market; I’ll console focuses as we talk through this point.

So the way toward beginning a blog requires purchasing a domain name and hosting facility.

Pick a Domain Name

Give us a chance to discuss the total nuts and bolts of Domain Names.

So what are Domain Names?

Each machine that interfaces with the web has a one of a kind location known as the Internet Protocol (IP) address, Here is the thing that an IP advertisement dress resembles – 198.172.0.110. Presently every site on the web is put away on a machine some place on the planet and that machine likewise has an IP address, so to get to any of the sites, you will require the IP address of the machine that is utilized to store the site.

So envision composing 126.40.0.17 to get to ‘Google.com’ or recalling all the IP locations of the sites that you frequently visit, sounds agonizing, isn’t that so?

Well here is the place we were given a help as Domain Names.

Domain Names are remarkable names given to sites that are significantly more easy to understand and simple to recollect. So when you compose ‘www.Google.com,’ ‘Google.com’ is the Domain name of Google Inc. which is connected to the IP address of the machine where all the site information is put away.

So you won’t ever need to recall an IP address, you simply need to recollect the Domain Name, which is a great deal more advantageous.

So how would you pick an Domain name?

The area that you pick must be one of a kind on the planet, so take as much time as is needed in the event that you need to think of a name that is unique however by one means or another speaks to you generally suitably.

Here is the thing that I would do: Brainstorm around 15-20 Domain names that you think exceptionally portray you and your blog.

Give us a chance to assume you wish to begin a wellness blog, so your conceptualize rundown may look something like this: foreverfitness.com, fitnessthatlasts.com, fitbynatural.com, fitnesswithin.com beautify.com

What I would do next is, limit the rundown to around 3-5 Domain names.

When you have that, go to any of the accompanying sites:

www.hostgator.com/

www.godaddy.com/

www.dreamhost.com/

Check whether the domain names are accessible or not, don’t get them now, we are here just to test the accessibility of the Domain names. So relying upon the accessibility of the area names, you can pick the best Domain name among the parcel.

Domain Name Extension

I would prefer not to dive into an excessive number of specialized insights about space names, however it is imperative that you think about Domain Name Extension. So when you go to ‘www.- Google.com’ on your program, the ‘.com.’ Part is the augmentation for the area name ‘Google.’

So for what reason is this critical? All things considered, a great deal of Domain Name suppliers offer numerous domain name expansions at energizing costs, yet I emphatically recommend that you go for the ‘.com’ domain extention.

The ‘.com’ Domain name augmentation gives a feeling of worldwide interest to your gathering of people which encapsulates trust. On the off chance that you would like to emerge of the group, you can go for an out of control Domain name expansion, pick shrewdly however.

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